ELEGANCE AND STYLE: BORSALINO AND LOCAL WINES (feat. THE FOOD AND WINE ROAD OF GRAN MONFERRATO)

01 June 2025 - 31 December 2026

Borsalino is brand ambassador of Made in Italy worldwide, bringing immediately to mind the hat worn in famous films or by the stars of the big screen and showbusiness. Who can forget the farewell scene in Casablanca with Bergman and Bogart or Alain Delon and Jean Paul Belmondo in the same-name film? The factory founded on 4 April 1857 in Alessandria, continues to produce hats with the techniques and craftsmanship of the past. The Museum features modern multimedia supports that cover the history of the Borsalino family and its inseparable bond with the town of Alessandria. Eight monumental display cabinets designed by Arnaldo Gardella for the ancient Samples Room of Borsalino punctuate the passage between as many narrative sections: more than two thousand hats are on show: cinema art and design through the most famous hat in the world. Your journey will be completed by a tasting session at one of the Regional Wine Shops along the Wine Road (Acqui Terme / Ovada / Casale Monferrato)

Borsalino Museum Alessandria

B2B RATES: AVAILABLE ON REQUEST

Technical Directors and Third-party liability insurance:
Monferrato Travel by Monferrato to Taste (VAT N°. 03936680044)
Dafne Viaggi (VAT N°. 03463700108)
IC World (VAT N°. 09178850013)

* Estimates and availability will be verified and confirmed at the time of the request.