Selleria Viadana

via Torino, 44 - 15033 Casale Monferrato (AL)
Tel. +39 0142 74424
Tel. +39 347 7164530
E-mail: info@selleriaviadana.it

Selleria Viadana began its activity in Casale Monferrato in 1909. The professionalism of the founder and the subsequent generation soon make it well-known among the recognized and undisputed leaders in the art of saddlery. Until 1965 the specialization was dedicated to the draft horse or carriage horse. It wasn't rare in the preceding decade to see a long queue of carts and carriages “parked” on Via Torino because their owners entered our workshop to purchase items or pick up repairs. It wasn’t unusual for us to go directly to the largest farmhouses of the area to carry out the necessary repairs directly on site. As the years passed, the draft horses disappeared as a result of the industrialization of agriculture, and the shop has become specialized in the production and sale of products for horseback riding.


The current location dates from 1935. Between 1975 and 1990, Selleria Viadana is also gratified by many awards and mentions on local and national publications. The saddlery has now reached its third generation, continuing to serve customers, which have become loyal over various decades, with the same professionalism and care as always.