Merceria Laborante Valentina

via Camillo Benso Cavour, 10B - 15033 Casale Monferrato (AL)
Tel. +39 0142 71719
E-mail: info@laborantemerceria.com
Website: laborantemerceria.com

A historic shop since 1929 specializing in haberdashery, linens, and hosiery in the historic center of Casale Monferrato, the capital of the Monferrato region.
Grandfather Faustino, who initially bought lace and embroidery in Santa Margherita Ligure and sold it from his suitcase at the counter in the square, opened the haberdashery at Via Cavour 7, calling it "Laborante Faustino."
The baton was then passed to his sons Pio, Giancarlo, and Gigi.
Giancarlo decided to open his own clothing business; Gigi, in turn, opened a specialized underwear shop; Pio continued the business inherited from his father, managing the only historic haberdashery in Casale.
Specializing in yarns, linings, embroidery, buttons, trimmings, zippers, ribbons, socks, tights, and underwear for men, women, and children, it later moved to Via Cavour 10, on the corner of Via Piccaroli. The haberdashery has eight storefronts.
Today Valentina, thanks to the passion passed down from her father and grandfather, has decided to open an e-commerce site where she offers everyone her best brands.