01/04/2023 - 31/12/2023



Italian products are historically associated with elegance, craftsmanship and quality: on this journey between Alessandria and Monferrato you will discover how some of the iconic brands are still produced with the same professional skills in the historic sites of origin and from there sold all over the world as a testimony to our Made in Italy.


295.00 €
per person - based on two people 2 overnight stays in 4* hotel in the centre of Alessandria, twin room with breakfast - Dinner in trattoria in Alessandria with traditional menu for two people (wines included). Borsalino Experience (Guided tour of the production plant + entrance to the Museum ) for two people - Gold Experience (exclusive experience) for two people Health insurance The price does not include Meals not indicated, transfers, city tax, cancellation insurance, extras and anything not indicated in the entry the price includes.

For confidential and B2B rates please contact the operator offering the package directly.


Arrive to Alessandria in the early afternoon. Free time for a peaceful walk in the historic centre.We recommend you visit the ACDB Alessandria Città delle Biciclette Museum, or the Art Rooms with Arthurian Cycle of the frescoes of the 14th century or Palatium Vetus with the permanent exhibition of the artists of the 20th century (Pellizza da Volpedo, Carrà, Morbelli, Morando).
Dinner in osteria of the historic centre with tasting menu of the local dishes, such as the "rabaton" dumplings of ricotta and local herbs. 

Breakfast in hotel a day dedicated to Borsalino, brand ambassador of Made in Italy in the world, and to the city of Alessandria, where the historic company was founded 166 years ago. The Borsalino hat is synonymous with artisan tradition and excellence. All the production activities are still carried out on the outskirts of the city in the new premises of the company, the actions of the ‘borsaline’, the name given to the female workers of the historic factory are repeated daily. Thanks to the factory visit, you will discover that 52 processes by skilled artisans are required to make a Borsalino hat; each stage is carried out exactly as it was 166 years ago, no serial moulds just passion and a high level of professionalism. 
Return to Alessandria and lunch at leisure
The journey continues at the Museum: with modern multimedia supports you will go back over the history of the Borsalino family and its unbreakable bond with the city of Alessandria. The route continues through the eight monumental windows designed by Arnaldo Gardella for the ancient Borsalino Samples Room which rhythm the passage among as many narrative sections with more than two thousand hats on show. A journey among cinema, art and design through the most famous hat in the world.
Dinner at leisure and overnight stay in hotel. 

Breakfast in hotel and short transfer to the town of Valenza to take part in the Gold Experience.
The Gold Experience is the first and only guided tour of a historic jewellery company, excellence of craftsmanship in Valenza since 1957. During the exclusive experience, visitors will learn how jewels are born through a cultural and sensorial route.
The tour is divided into four stages:
-The art of DNA with the history of the family starting from the grandfather, famous artist and painter: jewellery and pictorial art together to elicit emotions.
-The Museum or the History Room to trace the development of tools used by master goldsmiths and which exhibits the numerous national and international awards won by the company.
- The Factory, namely inside the jewellery atelier: the various phases of jewel creation are illustrated, from the design idea (the drawing by hand and then transposition in 3D), passing to the waxes, to reach the choice of materials and gemstones. You will be amazed at the number of passages in the skilful hands of a goldsmith to arrive at a wearable jewel.
- The Boutique, the showcase of the exclusive creations to admire and purchase with the advice of a true jewel guide.
An authentic journey in goldsmith craftsmanship which has made the city of Valenza synonymous with excellence in the world. 
End of services.


THE VISIT TO THE PRODUCTION PLANT IS ONLY POSSIBLE ON WEDNESDAY AND FRIDAY (except for business closures and public holidays)

For information and bookings
Monferrato Travel
info@monferratotravel.it - 3755930100

Monferrato Travel by Monferrato To Taste srls Vat n°. 03936680044
Via Genova 128 Spinetta Marengo 15122 Alessandria







Information and contacts
piazza Libertà, 1 - 1512x Alessandria (Alessandria)