100 years of perfume - Exhibition dedicated to Felce Azzurra Paglieri
The long history of Paglieri can be summarised with the exhibition entitled “100 anni di profumo. Alessandria, la culla del profumo d’Italia” in piazza Marconi.
To celebrate 100 years of Felce Azzurra means remembering that Paglieri has been creating personal wellness products since 1876, remaining at the formal dates, but it is a story that began in the early 19th century, considering the first commercial steps of the entrepreneurial family.
A long and glorious history, put to good use today by a courageous owner and management team, promoters of plans of investments with important steps consisting of new acquisitions and the proposal of products to make the company grow.
The "suspended" exhibition in piazza Marconi is a successful narrative route with the works of one of the greatest contemporary illustrators, Stefano Riboli, which tells the evolution of the Felce Azzurra brand, associated with the places and works which are characteristic of the City of Alessandria.
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piazza Marconi - Alessandria