Pictures (5)


01/02/2024 - 15/12/2024


A day to discover two of the brand ambassadors of Made in Italy in the World, Borsalino and Martini. Borsalino is the quintessential hat, a legend for the cinema, elegant and unique it is the icon of timeless style.
Martini, for 160 years the protagonist of the Italian aperitif: the art of winegrowing meets essences, each product encloses craftsmanship and creativity. In Casa Martini you will enjoy experiences to discover all the secrets of vermouth and the world of cocktails.


A day to discover the two brand ambassadors of Made in Italy in the World, Borsalino and Martini
The Borsalino hat is synonymous with tradition, craftsmanship and excellence. All production takes place close to the city of Alessandria, where the company was founded in 1857 and in the company’s new premises where the gestures of the ‘borsaline’, the female workers of the historic factory, are repeated every day. During the factory visit, visitors will discover that the production process requires 52 steps by skilled artisans to make one Borsalino hat. All the passages are carried out like 166 years ago, no serial mold just passion and high level of professionalism.
The journey continues in the Museum: here, with modern multimedia supports, you will go over the history of the Borsalino family and its inextricable link to the city of Alessandria. More than two thousand hats are on show: cinema art and design through the most famous hat in the world.
Light lunch in a historic pastry shop in the city.
In the early afternoon, transfer to Pessione, to Casa Martini, where you will go on a journey to discover
a historic brand, which has been the protagonist of the Italian aperitif for more than 150 years, between tradition and innovation.
Tour at leisure in the museums of Casa Martini, the new section dedicated to botanicals, the history of the brand, the sporting feats, cinema, and advertising. To follow the impressive Vermouth Class in the Bar Academy; here, you will learn to blend the plants and balance the aromatic notes to create your own personal vermouth to take home as a souvenir.

from 01/02/2024 to 15/12/2024

Rates / Supplements

Price per person from:

€ 140,00 (groups of 8 pax)

The price includes:

Guided tour of the Borsalino Factory - visit the Borsalino Museum - light lunch in historic pastry shop - Martini Discovery tour in Casa Martini and Vermouth Class Experience

The Borsalino Factory can be visited on Wednesdays and Fridays.

The price does not include:

Transfers and anything not indicated in the price includes


Possibility of visits with smaller numbers of participants with prices on request