04/04/2023 - 31/12/2023



A day dedicated to Borsalino, ambassador of Made in Italy in the world, and to the city of Alessandria, where the historic company was founded 166 years ago.

The Borsalino hat is synonymous with artisan tradition and excellence. All the production activities are still carried out on the outskirts of the city in the new premises of the company, the actions of the ‘borsaline’, the name given to the female workers of the historic factory are repeated daily. Thanks to the factory visit, you will discover that 52 processes by skilled artisans are required to make a Borsalino hat; each stage is carried out exactly as it was 166 years ago, no serial moulds just passion and a high level of professionalism. The journey continues at the Museum: with modern multimedia supports you will go back over the history of the Borsalino family and its unbreakable bond with the city of Alessandria. The route continues through the eight monumental windows designed by Arnaldo Gardella for the ancient Borsalino Samples Room which rhythm the passage among as many narrative sections with more than two thousand hats on show. A journey among cinema, art and design through the most famous hat in the world.

The experience is completed by a guided tour of the city of Alessandria to discover the works realised by the Borsalino family for the city, as true patrons at the service of the community (they also built the aqueduct and the sewage network) which feature the architectures of Arnaldo and Ignazio Gardella such as the houses of the employees, sanatorium, dispensary. 


95.00 €
per person based on 4 people - euro 130,00 based on 2 people - euro 85,00 based on 6 people The experience day includes: Visit to the Borsalino Factory and the Borsalino Museum - Guided tour of the City of Alessandria - afternoon snack in historic Pastry Shop

For confidential and B2B rates please contact the operator offering the package directly.


10 am visit to the Borsalino Factory a few kilometres from the city (duration 2 hours)
Return to Alessandria and lunch at leisure
3 pm guided tour of the city of Alessandria and stop in Historic Pastry Shop for snack

THE VISIT TO THE FACTORY IS ONLY POSSIBLE ON WEDNESDAYS AND FRIDAYS (except for business closures and public holidays)

For information and bookings 
Monferrato Travel - 3755930100

Monferrato Travel by Monferrato To Taste srls Vat N° 03936680044
Via Genova 128 Spinetta Marengo 15122 Alessandria


Information and contacts
via Cavour, 84 - 1512x Alessandria (Alessandria)