The routes joining South Piedmont and Liguria have been used in the past by soldiers, pilgrims and traders making their way to the sea through the Apennines with wheat or wine for sale in the city of Genoa or other towns along the coast. Olive oil, salt, spices and silk were taken in the opposite direction, from the coast inland, often transported by the selfsame merchants.
At www.toctoc.to, the three ATLs, Alexala for Alessandria& Monferrato, Astiturismo and Alba Bra Langhe and Roero have developed the Confidential Catalogue, full of the very best tourism offers for lower Piedmont. This is an constantly-updated interactive database which makes available for the first time to national and international tour operators and travel agents a completely integrated ospitality and tourism package for our area.
BITEG – the International Food and Wine Tourism Exchange – is the most important national communication, promotion and sales event for wine and food tourism products and is sponsored by ENIT, the National Tourism Board. After eight editions in Riva del Garda, in Trentino, the brand was acquired in 2008 by the Region of Piedmont with the aim of developing and promoting internationally well-known Italian and Piedmontese resources, together with the associated outstanding wine, food and tourist products.